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Belstaff x The Bikeriders

Category

Fashion

Date

June 2024

I brought Belstaff and The Bikeriders together to create a campaign based on the brand's moto inspired product & heritage. The key activations included a VIP screening at Universal Studio offices, website takeover, newsletter placement, and social posts. This utilised their digital platforms and influencer community to gain over 1.5M impressions.

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